We don’t resist change – we resist having to change alone.

When Amazon Devices entered the Indian market, they wanted the consumers to experience the voice revolution through Kiosk touch points across the country.

While the Master Franchisee was one of the early organised retailers, their core had been in the fashion apparel industry & electronics retail entailed different structures. Setting structures up was an intrapreneurial chance & a chance at seeing the Indian consumer up close.

Witnessing how things work on the other side of launching a new product / technology showed that smart devices were being consumed surprisingly fast.

It seemed, at first, that the Indian consumer – especially in the Tier IIs would take slightly longer to warm up to voice tech. But, the adoption curve showed that this was a family purchase more often than not versus one for a single user. In such cases, shared usage made the adoption friendlier and easier.

It’s not just the discomfort of having to figure something new out on our own, but the discomfort of being exposed as ‘not knowing’ or ‘struggling to figure’ that we resist more than technology or learning.

Because, We are ready to live with change that doesn’t need us to change. And We are ready to let change live with us, if we have someone who struggles with us or who doesn’t make us realise of our failings.

INDUSTRY Consumer Tech Retail Franchise – Offline

COMPANY Amazon Devices Kiosks – Solar Group

NEEDS / TAGS Agency, Fear of self-navigation, Modernity Without Loneliness, Family-first adoption

EXPERIENCE Intrapreneur / Operations Manager – Amazon Devices Kiosks (PAN India)

PC: Pixabay